Hi! I'm Alexandre Oliveira — based in São Paulo, Brazil (opens Google Maps in a new tab), working globally
product designer & design engineer
product designer& design engineer
Three case studies, the real process behind each one — what worked, what didn't, and why.
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Selected work
Projects that reflect the way I think, build and deliver.
projects
Brand System with Integrated AI
Brand System with Integrated AI
2026
I centralized Parquetur's brand into an AI-powered platform that cross-references live business data, used by 150 people.
EV TRI Club: New Revenue
2025
Contextual discovery, business strategy and end-to-end UX/UI for the EV TRI Club landing page at Caminhos do Mar Park.
Redesign & Design System
2023
End-to-end structuring of a B2B digital ecosystem focused on conversion, scalability and a design system.
About
Designing systems around human behavior
I'm Alexandre Oliveira, a product designer with a solid UX/UI background. My work is about understanding real user problems and needs, turning data and research into concrete business opportunities.
I integrate artificial intelligence into the design process to build, accelerate and validate products, collaborating end to end with multidisciplinary teams across technology, development, product and marketing.
I translate complexity into simple, efficient experiences through Product Design. Whether structuring design systems, redesigning ecosystems or positioning brands, my focus is on delivering products that retain users and drive growth.
Previously worked with
Capabilities
what i do
Product design, systems thinking and technology in service of real business outcomes.
I create consistent interfaces and design systems, from wireframe to high-fidelity prototype. I run usability tests and benchmarking to turn real user needs into clear, solid experiences.
I see products as connected systems: business, data and technology. I apply this view to complex platforms and AI-powered solutions, structuring flows, permissions and information architectures that sustain growth.
I prototype and implement interfaces with attention to motion and front-end, bringing design and code closer together. I use AI and modern tools to speed up delivery without losing craft, consistency and visual quality.
I run discovery, interviews and research to ground product decisions. I translate findings into clear roadmaps and align design, product and business stakeholders around a shared strategic vision.
A closer look at what the work actually involves.
The tools, decisions and recurring concerns that shape each project.